What is Hold Rate? Hold Rate is a metric that measures how well a video holds the user’s attention. It is an important factor in understanding the effectiveness and efficiency of your ad campaign. By closely monitoring this metric, you can make data-driven decisions to optimize your campaign performance. The Read more…
What is Completion Rate? Completion Rate is a metric that measures the percentage of viewers who start watching a video and actually finish watching it. It is a vital metric for understanding the effectiveness and efficiency of your ad campaign. By closely monitoring this metric, you can make data-driven decisions Read more…
What is Hook Rate? Hook Rate is a metric used to measure the **engagement level** of your videos in an ad campaign. It provides insight into how effectively your audience is being hooked by your videos and how engaging they find the content. By tracking Hook Rate, you can analyze Read more…
What is View Through Conversion? View Through Conversion, also known as VTC, is a marketing metric that measures the number of conversions that occur after a user has viewed an advertisement but did not click on it. The formula for View Through Conversion: View Through Conversion = Total Conversions – Read more…
What is Scroll Depth? Scroll Depth is a metric that measures how far a user scrolls down a web page. It provides valuable insights into user engagement and can help identify opportunities for improving user experience. The formula for Scroll Depth Scroll Depth = (Distance scrolled / Total page height) Read more…
What is Impression Share? Impression Share is a marketing metric that measures the percentage of times your ad is shown compared to the total number of times your ad could have been shown. It helps you understand your ad visibility and the potential reach of your campaigns. The formula for Read more…
What is Link CTR? Link CTR refers to Link CTR, which stands for Link Click-Through Rate. It is a marketing metric that measures the percentage of people who click on a specific link, out of the total number of people who view or interact with that link. The formula for Read more…
What is ”Refund Rate”? Refund Rate is a marketing metric that measures the percentage of customers who request a refund for a purchased product or service. It is a key indicator of customer satisfaction and can provide valuable insights into the effectiveness of a company’s marketing strategies and product quality. Read more…
What is [X]? [X] refers to the re-purchase rate, which measures the percentage of customers who make a repeat purchase from an e-commerce business. It is a key metric that helps businesses understand the loyalty and retention of their customer base. The formula for [X] Re-purchase Rate = (Number of Read more…
What is Sales Revenue? Sales Revenue is a metric that measures the total sales revenue generated by an e-commerce business over a specific period of time. It is an important metric to track as it directly reflects the financial success of the business. The formula for Sales Revenue: Sales Revenue Read more…