The conversion compass

helping you navigate to eCommerce success in a data driven world

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What is Scroll Depth? Scroll Depth is a metric that measures how far a user scrolls down a web page.…

What is Link CTR? Link CTR refers to Link CTR, which stands for Link Click-Through Rate. It is a marketing…

What is [X]? [X] refers to the re-purchase rate, which measures the percentage of customers who make a repeat purchase…

What is ”Refund Rate”? Refund Rate is a marketing metric that measures the percentage of customers who request a refund…

What is Sales Revenue? Sales Revenue is a metric that measures the total sales revenue generated by an e-commerce business…

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