The conversion compass

helping you navigate to eCommerce success in a data driven world

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What is Completion Rate? Completion Rate is a metric that measures the percentage of viewers who start watching a video…

What is Hold Rate? Hold Rate is a metric that measures how well a video holds the user’s attention. It…

What is Hook Rate? Hook Rate is a metric used to measure the **engagement level** of your videos in an…

What is Impression Share? Impression Share is a marketing metric that measures the percentage of times your ad is shown…

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