Frequency

What is Frequency? Frequency is a marketing metric that measures the number of times an advertisement is shown to a unique individual within a specific period of time. It provides insights into how often your target audience is exposed to your advertisements. The formula for Frequency Frequency = Impressions / Read more…

Ad Reach

What is Ad Reach? Ad Reach refers to the metric that measures the reach of an advertisement for an e-commerce business. It determines the number of unique individuals who have seen an ad or campaign. The formula for Ad Reach? The formula for calculating Ad Reach is: Total number of Read more…