Sales Revenue

What is Sales Revenue? Sales Revenue is a metric that measures the total sales revenue generated by an e-commerce business over a specific period of time. It is an important metric to track as it directly reflects the financial success of the business. The formula for Sales Revenue: Sales Revenue Read more…

Dwell Time

What is Dwell Time? Dwell Time refers to the amount of time that a user spends on a website or webpage before navigating away or taking any further action. It is a metric that measures user engagement and can provide valuable insights into the overall user experience. The formula for Read more…

Cost Per Impression (CPM)

What is Cost Per Impression (CPM)? Cost Per Impression (CPM) is a marketing metric that measures the cost of reaching a thousand potential customers or users with an advertisement. It is commonly used to evaluate the efficiency and cost-effectiveness of advertising campaigns, especially in display advertising. The formula for Cost Read more…

Clicks

What is Clicks? Clicks is a marketing metric that measures the number of times users click on a specific link or advertisement. It provides insights into the effectiveness of marketing campaigns and helps businesses track user engagement and interest. The formula for Clicks Clicks = Total number of times link Read more…

Impressions

What is Impressions? Impressions is a marketing metric that measures the number of times a particular piece of content or advertisement is viewed by users. It represents the number of opportunities for users to see your content. The formula for Impressions Impressions = Total number of times an ad or Read more…

Paid Search Traffic

What is ”Paid Search Traffic”? Paid Search Traffic refers to the number of visitors to your ecommerce website that come from paid search advertising. This metric specifically measures the traffic generated through search engine advertisements, where businesses pay to have their website displayed when users search for relevant keywords. It Read more…